B MEETS RADISH
So this is Radish, no not those peppery pink salad things but this tasty little morsel we’re talking about is an utterly dreamy new dress brand. Radish is Brighton based and each design is one of a kind in timeless silhouettes and unique exclusive prints hand drawn by founder Lisa. Expect retro details, ice cream colours and original floral prints. Sort of Realisation Par / Reformation vibes but with British fun!
Think flowing maxi’s, silk midi’s and cute AF flouncy mini’s, all perfect for fulfilling my summer visions of a) prancing through a meadow or a corn field emulating Little House on the Prairie (who doesn’t love this vision!), b) sitting outside a chic French looking café with a glass of the palest, and I mean so pale its almost clear, rosé, and c) cateye sunglasses on and basket in hand at a famers market collecting flowers and avo’s pretdning I’m in LA.
SOWING THE SEEDS
I studied Illustration at Brighton University and ever since then, for the last ten years or so, I’ve worked freelance across various areas of the fashion. More recently I’ve worked in Creative Direction and Styling, for both brands and musicians. RADISH is an amalgamation of it all!
I started working on RADISH in 2015... the seed for something had been sown for a while. It was a mix of my love of vintage, print, styling, creative direction and travel, music, art, film… all rolled into one. I then sadly lost my Mum quite suddenly, and after taking a break, I thought f**k it (!) now’s the time to go for it. Life’s too short!
I’d describe radish in a few words as - Spirited, Fun, Dreamy, Unique I like to think that each piece and all the little details make it unique, illustrating the RADISH personality. Absolutely all of our care and attention goes into everything from the prints, fabrics and cuts to the small touches like swing tags, packaging and illustrators we commission for artwork.
For inspiration I always return to my scrapbooks, but also browsing vintage flea markets, films, people I see out and about... My eyes are always absorbing it all! For the latest ‘New Wave’ collection, I was inspired in particular by 60s/70s Californian graphics and some of my favourite vintage finds.
All the silhouettes and prints are unique to RADISH. I hand paint all the prints and for the shapes I may start with a vintage piece, but I tweak the cut until I believe it is something timeless and flattering. Fitting the pieces on myself as I go. I decided to work with a studio in Vietnam, as I found one who are able to produce the smaller quantities I want and to the quality I want, at the price point that felt right.
THE HIGH LOW
I would say the hardest parts of running the brand have to be the spreadsheets and trying to wear a few hats at once! And the best bits would be designing; I channel a lot of myself and love in to the brand. And of course, the feedback from customers, it’s all about the RADISH girls.
PICK N MIX – JUST ADD BASKET AND GOLD HOOPS
I mix RADISH with quality high street and vintage. I am very considered with what I buy and don’t buy loads. Current wish includes the majority of Studio B! Some Charlotte Stone sandals and a new basket. We’ve got a new one for you Lisa! Take a look at Fonott baskets – one unique style, made from sustainable willow wicker and ethically handcrafted.
This season I will be wearing my Mimi maxi dress; my dream for Radish was that the dresses are versatile, that they look just as fab with converse or dressed up for an occasion. I’ll be wearing Mimi with a suede jacket, favourite boots and some gold hoop earrings. We’ve got gold hoops for you too! We love the handcrafted ones from Elin Horgan.
Goldie Hawn, Cher and my Nan (us too, lets hear it for the Nans!). And Dolly Alderton @dollyalderton for joyously embodying, and being, the pretty perfect RADISH woman. Yes to Dolly too, she knows how to rock a good printed maxi dress, and have you read her book? Highly recommend Everything I Know About Love.
DO YOUR THANG
If you’re thinking about doing your own thing start saying it out loud! If only to a few people to start. It helps make it feel more real and they can help nudge you in the right direction. Networking events can be really valuable too. You also never know who people may know, and who may be able to help. And I also love a physical vision board… and a scrapbook or two!