B MEETS BAIA
So we know Yorkshire has brought us a good many things, but for me a good proper cuppa is what it’s all about - always Yorkshire tea, sometimes Yorkshire Gold if I’m feeling a little bit fancy – but now Yorkshire has given us Baia. Baia bring us colours, shapes, textures, details and are just so damn cute! Did we mention we’re talking about bags now?
SHOP BAGS BAGS BAGS FROM BAIA HERE (DONT MISS THE DALMATIAN)
Made by hand by Susy and her team (including her Border Terrier Daisy) in her Yorkshire mill studio. Every component comes from England and every bag meticulously crafted. We honestly find the prices so good for this level of detail; I’ve worked for a few luxury handbag brands and no one entirely handmakes…. some very far from it. How many decent and delicious bag brands can you get anymore under £300!
YORKSHIRE – GREAT TEA AND GREAT BAGS
Baia focuses on useable, pared back and accessible luxury. What sets us apart in a huge sector is that all our pieces are made by hand in Yorkshire. We pride ourselves on high quality and attention to detail, which comes from being hands on – literally!
I’ve never really been a conceptual designer. I always focus on making a bag that is balanced and simple to use. SS17 was a collection that came from a happy sunny place. I wanted a palette of soft soothing neutrals with punctuation from beautiful Mediterranean blues and greens. Heaven essentially!
BRITISH AND PROUD
We are really proud to manufacture in house in Britain; all our leather suppliers are British and our metal work is made in the Midlands. We cut, line, sew, construct and finish everything ourselves. Inevitably this does mean that costs are higher than if we produced abroad or in big factories. But it allows us to create every product with real integrity. B - And so you should be proud! We see Baia becoming one of the great heritage brands. People love Britishness - tea, cake, the Royals, our inability to complain, Bowie, Harry Styles and so on.
CAN'T FIND IT? CREATE IT
I studied Fashion at Manchester Metropolitan University. After this I then, unintentionally, went to work for a local bespoke bag brand. After a year with them I registered Baia. Looking back, it seems like a crazy thing to do! But I knew I didn't want to move to London, and there wasn't much in the North for me. The first two years were spent in my parent's spare bedroom with a sewing machine and a hammer! It was a steep learning curve, but it lead to me finding the brand's identity.
IT CAN BE A FRENZY
For me I love the end of a photo shoot when a new collection comes to life and I finally get to see whether the vision I had in my head was pulled off! However, it can be hard as we are a small team which means busy periods can get frenetic. Particularly when designing a new collection, while selling and producing other seasons at the same time!
LISTEN TO YOUR GUT
Confidence and self-belief is important, but so is doing your homework, knowing that your idea is sound. Be prepared to work harder than you ever dreamed possible, self-motivate, listen to your gut, trust your instincts and if it's all pointing in one direction just bloody do it! It could very well be the best thing you ever do.
B - Very true, you never know until you do it, we always thought we'd be left wondering "what if" if we didn't try.